MTR (monthly tracked revenue)

A billing metric used by RevenueCat: the total revenue flowing through their platform in a month, which their pricing takes a percentage of past a free threshold. It measures what a tool sees, not what you recur: a one-time IAP spike raises MTR without touching MRR.

The distinction that matters when comparing tools: MRR is a property of your business, MTR is a property of your vendor relationship. MTR counts gross transaction volume observed in a month, including consumables and non-renewing purchases that will never recur, and including the annual plan's entire payment in the month it lands rather than spread across twelve.

Because usage-based pricing is charged against it, MTR is the number that decides your bill. It is worth knowing which of your revenue a vendor counts before that revenue arrives.

See: RevenueHog vs RevenueCat →